Full Bench Marketing
Pilot program · a small number of companies

A full marketing team. Without the overhead.

For the past year I led the entire marketing function for a $1.5 billion company with a team of two. We used AI as a force multiplier and produced what would normally take a full department and a budget to match.

The work is proven. The business model is what I am testing — so the 30-minute conversation and the marketing snapshot I build from it are free.

Request your snapshot → See what is in it
The offer, plainly
No pitch. An honest conversation, and a written snapshot you keep either way.
01 Thirty minutes on what is working in your marketing, what is not, and what is possible.
02 A written marketing snapshot — positioning, competitive read, and the ninety days that matter most.
03 All I ask in return: tell me honestly whether it was useful, and let me write it up if it was.

The marketing snapshot

Free · yours to keep
Part one

Positioning read

What you are actually selling, to whom, and whether the way you say it survives contact with a buyer who has other options.

Part two

Competitive read

Who you lose to and why, how they are showing up in your market, and the ground that is open for you to take.

Part three

Ninety-day priorities

The handful of moves worth making next, sized to the team and budget you actually have — not the one an agency would sell you.

How it works

About two weeks, start to finish
01
The conversation

Thirty minutes. No deck, no pitch. What is working, what is not, and where you think you are stuck.

02
Ten questions

If it is a fit, I send ten written questions about your product, your buyer and your constraints. Twenty minutes of your time.

03
The snapshot

I run your answers against market, competitor and category research. AI does the volume. I do the judgment.

04
You decide

Take the snapshot and run it yourself, or talk about what working together would look like. Both are fine outcomes.

The ten questions

Sent after the call — nothing to fill in now
01What is the product or service, in one sentence?
02Who is your best-fit customer?
03What problem does it solve — in their words?
04Who do you lose deals to, and why?
05What do you charge, and how?
06Where do customers find you today?
07What is working right now?
08What have you tried that did not work?
09What does success look like in twelve months?
10What is the real constraint — money, people or time?
Frank DeFazio, founder of Full Bench Marketing
Frank DeFazio — principal, Full Bench Marketing
About

Two people did the work of a department. That is the whole idea.

For the past year I led the full marketing function for a $1.5 billion company. The team was two people. We embraced AI early and completely, and what we produced — the strategy, the campaigns, the results — would have taken a robust department and a budget to match.

That experience sits on top of a career spent inside marketing organizations, watching good companies get outmaneuvered by better-marketed ones. The gap is almost never talent. It is that nobody has the time to sit down and think the market through.

Full Bench Marketing exists to close that gap for companies that cannot hire a CMO, a strategist, a researcher and an analyst. AI gives me the leverage of that bench. The experience tells me which of its answers are worth keeping.

$1.5B
Company led
2 people
The whole team
1 bench
Fully yours

Request your snapshot

Reply within two business days

Your answers go to me and nobody else. No list, no newsletter, no follow-up sequence.

Rather just talk?

The work is proven. The model is what I am testing.

fdefaziojr@gmail.com (412) 889-1635